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Type: News
Section: Fragrance
The WFFC is a professional association that was founded in 1982.
WFFC Announces 2025 Board of Directors
Appointments include the association's national, Chicago, Cincinnati, and New Jersey boards.
Feb 13th, 2025
O Boticário announced surfer Gabriel Medina as the ambassador for Clash.
O Boticário Announces Launch of Clash
The new men's fragrance will be available for purchase in March 2025.
Feb 13th, 2025
The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.
Moroccanoil Launches First Fine Fragrance, L’Originale Eau de Parfum
The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.
Feb 13th, 2025
Ms. Saad holds a degree in Journalism and Communication from the American University of Beirut and is fluent in five languages.
Iberchem appoints new Commercial Director, Sara Saad
Saad joined Iberchem's leadership team in 2021.
Feb 11th, 2025
Amouage is a perfumery house founded in Oman in 1983.
L’Oréal Acquires Minority Stake in Amouage
L’Oréal will now become a long-term minority investor in the perfume house.
Feb 11th, 2025
The collection includes six new scents in a variety of fragrance and personal care products.
Bath & Body Works Launches Princess-Inspired Collection In Collaboration with Disney
The collection is inspired by six Disney Princess characters.
Feb 10th, 2025
Lynx is a men's toiletries brand catered to Gen Z consumers.
Lynx Releases New Fine Fragrance and Core Innovations
The portfolio expansion includes shower gels, deodorant sticks and five new fragrances.
Feb 10th, 2025
The ScentChat app is designed to integrate with existing messaging apps, like WhatsApp or Facebook Messenger.
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Feb 7th, 2025
The new, woody fragrance includes notes of peach skin, fresh ginger, and cardamom pods.
Billie Eilish Fragrances Launches Your Turn Eau de Parfum
The woody fresh eau de parfum signals the next era of Eilish's passion for fragrance.
Feb 6th, 2025
Scentinvent Technologies and XJ Beauty collaborated to create four innovative fragrance formats, available in 11 scents.
Scentinvent Technologies and XJ Beauty Introduce Innovative Fragrance Formats
The four new formats can be customized to a brand's existing scent and are made without alcohol, mineral oil or parabens.
Feb 6th, 2025
Seductive Dream includes fragrance notes of pear, gardenia, jasmine and amberwood.
GUESS Adds to Seductive Fragrance Collection with Seductive Dream
The new fragrance for women is inspired by "natural femininity."
Feb 4th, 2025
The new lines of ingredients are intended to elevate the sensory and functional experiences of personal care products.
LBB Specialties Partners with Kerry Group
Kerry Group plans to enter the personal care industry with a new line of emollients, emulsifiers and fermentation-derived actives.
Feb 4th, 2025
Le Monde Gourmand's fragrances are vegan, cruelty-free and paraben-free.
Le Monde Gourmand Launches Nectar De Passion Eau de Parfum
The new fragrance includes notes of passionfruit, jasmine, and French vanilla.
Feb 4th, 2025
DAISE Beauty is a beauty brand catered to young Gen Z and older Gen Alpha consumers.
DAISE Beauty Launches in Target
The fragrance and body care product range is cruelty-free and free of parabens and phthalates.
Feb 3rd, 2025
Global brand president and creative director Deborah Royer said EUCALYPTUS 20 is inspired by 'soulful discoveries.'
Le Labo Fragrances Releases EUCALYPTUS 20
The new genderless scent combines notes of eucalyptus, cedarwood, labdanum, and musk.
Feb 3rd, 2025
Adobe Stock 937664931
Top 5 Fragrance Headlines of January 2025
Learn more about which fragrance articles caught readers' eyes last month.
Feb 1st, 2025
Give Back Beauty, a producer of scents under the Zegna and Chopard brands, is acquiring AB Parfums, a producer of L'Oréal Group fragrances, including scents from Ralph Lauren, Maison Margiela and Diesel, per Reuters.
Give Back Beauty is Acquiring AB Parfums
Give Back Beauty reportedly is not currently planning to go public.
Jan 31st, 2025
The fragrances available were crafted to create a real-to-life experience in the home.
ScentWorx By Slatkin + Co. Available at Walmart
The lifestyle fragrance brand known for iconic, true-to-life scents is officially available at Walmart stores nationwide with offerings of candles and personal care items.
Jan 29th, 2025
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