Kerry has announced the completion of the acquisition of U.S.-based Natreon, Inc., a supplier of branded Ayurvedic botanical ingredients.
Related: Kerry Launches KerrySelect.com Platform
Natreon supplies branded and scientifically studied and tested Ayurvedic extracts to the dietary supplement and functional food and beverage industries across the globe.
The acquisition expands Kerry’s ProActive Health portfolio of science-backed branded ingredients, furthering the company’s technological growth. The branded ingredients in Natreon’s portfolio are protected by a wide range of U.S. and foreign patents and supported by 52 clinical studies which support the efficacy of their health benefits.
Natreon’s portfolio consists of the following:
- Sensoril: Ashwagandha extract for cognitive health benefits including stress, anxiety and sleep.
- PrimaVie: Shilajit extract for sports nutrition and healthy aging.
- Capros: Amla extract for cardiovascular support.
- Crominex: Chromium complex for diabetes.
- Ayuflex: Terminalia chebula extract for bone and joint health benefits.
- Ayuric: Terminalia bellirica extract for uric acid health.
The ingredients will be integrated into Kerry’s ProActive Health portfolio and leveraged by Kerry’s broad customer base. They will be supported by Kerry’s global application and R&D network, including continued investment in the science and clinical evidence supporting the brands.
Headquartered in New Brunswick, New Jersey, Natreon has 34 employees and operates three facilities, a head office located in New Jersey, an R&D facility located in India and a manufacturing site in Nepal.
Gerry Behan, president and CEO Taste & Nutrition at Kerry Group, said, “Consumers are increasingly looking for nutritional benefits when purchasing food and drink, with recent proprietary consumer research from Kerry stating that 42% of U.S. consumers are more likely to purchase a product which is backed by research or scientific data.”
Behan continued, “Ayurveda is one of the world’s oldest holistic and alternative wellness practices with historical roots in India. Today, we see growing use of ayurvedic and botanical ingredients which are trending in functional foods and beverages for their ability to deliver stress, cognitive, and energy benefits, for example. Our acquisition of Natreon allows us to participate in this dynamic market with on-trend and science-backed Ayurvedic ingredients, including the well-known Sensoril Ashwagandha brand.”
Behan concluded, “This acquisition will allow us to deliver health benefits substantiated by clinical research to a greater number of consumers, ultimately supporting our ambition to reach over two billion people with sustainable nutrition solutions by 2030. We are delighted to welcome the Natreon team to Kerry.”
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