Flavor and fragrance manufacturer dsm-firmenich will open “Imagine: The Future of Fragrances in the Middle East,” a multi-sensory art exhibition in collaboration with art collective Future Bedouin in Riyadh, Saudi Arabia. The instillation will be presented at Villa PoOne, the largest luxury villa boutique in the Middle East.
Future Bedouin is an artist collective known for its bold instillations and visual pieces inspired by local Bedouin culture. For this installation, the art pieces illustrate twelve fragrances, which include both a visual and an olfactive experience. According to the company’s press release, the exhibition explores themes of luxury, spirituality, modernity, hospitality, symbiosis and fusion through bespoke scents created by dsm-firmenich perfumers.
“This collaboration marks an entirely new and exciting journey in my artistic career, and I feel incredibly happy to immerse myself in the new world of scents to design the exhibited creations,” said Future Bedouin. “Fragrances have surrounded us since the dawn of mankind, enriching our everyday lives, and I am deeply grateful to dsm-firmenich for opening this enchanting world to me, allowing my inspiration to flourish even more.”
The exhibition is open to the public and will run from April 23, 2025, to May 6, 2025.
