On March 3, 2025, hotel guest amenities company Groupe GM announced a partnership with Alqvimia, a Catalonian personal care brand with expertise in aromatherapy and wellness.
With this partnership, Alqvimia released a line of personal care products for use in hotels. The collection is inspired by the Pyrenees Mountains and includes fragrance notes of lemon, orange, petitgrain and grapefruit.
“We are thrilled to partner with Alqvimia, which has been such a pioneer in the realm of natural wellness to develop a distinctive, eco-conscious amenity line for our clients,” said Laurent Marchand, president of Groupe GM. “This collaboration beautifully reflects the shared commitment of both our companies to quality, authenticity and sustainability. The Alqvimia line offers hotels the opportunity to provide their guests with naturally-inspired products, thoughtfully crafted to deliver a sensory journey that evokes beauty and serenity, fostering a sense of harmony and well-being.”
The Alqvimia collection will feature Groupe GM’s large format dispenser, made from recycled products. The collection includes hand and body wash, shampoo, conditioner and hand and body lotion.
