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WPC Exclusive: Christian Seufert and the Evolving Fragrance Landscape

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Christian Seufert, president, BASF aroma ingredients, sits down with P&F during the World Perfumery Congress' vibrant exhibition hall in Miami Beach to discuss the evolving fragrance landscape, from industry challenges to meeting consumers' evolving demands.

Sustainability goes beyond renewability and biodegradability [we] look at the contribution that a product makes to a sustainability footprint.

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WPC 2018 in Nice, France

The World Perfumery Congress (WPC) is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs. The unique three-day educational and networking forum unites fragrance industry professionals, its suppliers and brand marketers to discuss current and future opportunities. Visit www.wpc.perfumerflavorist.com for more information about the event and register today