WPC Exclusive: Jason Kelly of Ginkgo Bioworks Talks Cultured Ingredients

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How are cultured ingredients influencing innovative fragrance formulations? We sit down with Jason Kelly, CEO and co-founder, Ginkgo Bioworks, to find out.


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The World Perfumery Congress (WPC) is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs. The unique three-day educational and networking forum unites fragrance industry professionals, its suppliers and brand marketers to discuss current and future opportunities. Visit for more information about the event.