WPC Exclusive: Jason Kelly of Ginkgo Bioworks Talks Cultured Ingredients

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How are cultured ingredients influencing innovative fragrance formulations? We sit down with Jason Kelly, CEO and co-founder, Ginkgo Bioworks, to find out.


WPC 2018 in Nice, France

The World Perfumery Congress (WPC) is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs. The unique three-day educational and networking forum unites fragrance industry professionals, its suppliers and brand marketers to discuss current and future opportunities. Visit for more information about the event and register today