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Musa Dias Named WWP Beauty's Global Chief Marketing Officer

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Musa Dias takes the role of global chief marketing officer at WWP.

WWP Beauty has named veteran senior-level global marketing executive Musa Dias as its new global chief marketing officer.

Related: Fragrance Creators Names Darci Ferrer as Chief Scientist

Musa brings an extensive track record of driving and accelerating growth globally, both on the brand and supplier sides of the beauty industry, a multi-cultural background and a Luxury Brand Management MBA from ESSEC, France.

In her new role, Musa will be responsible for driving future-focused innovation through WWP Beauty’s marketing, creative and innovations teams and initiatives globally.

Additionally, Musa will be responsible for upholding the newly established WWP Beauty pillars which promises that the company will provide their customers service in partnership and future-focused innovation at the global scale.

On the hunt for a position in fragrance? More details here.

To WWP Beauty, Musa brings exemplary experience in marketing, product development and innovation across all beauty categories with a history of creating and launching new and award-winning product concepts.

“Musa’s marketing expertise and deep understanding for our products and customer needs makes her the perfect fit for the WWP Beauty company. We are confident that she will not only help grow the company and strengthen its position in the supplier space but will also empower her employees and our customers through her leadership skills and new and strategic innovations,” said Josh Kirschbaum, CEO of WWP Beauty.

“I am thrilled to join WWP Beauty’s executive leadership team and am even more excited about the continuous innovation the company is bringing to the beauty industry and customers around the world. Working for a company like WWP Beauty that has such a strong purpose and commitment to sustainability, inclusivity and diversity is something I feel very passionate about and am proud to be a part of,” said Dias.

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