Marc Jacobs Fragrances Hosts Fundraiser to Support LGBTQIA+ Community

The company will donate up to $50,000 to The Lesbian, Gay, Bisexual & Transgender Community Center.
The company will donate up to $50,000 to The Lesbian, Gay, Bisexual & Transgender Community Center.

Marc Jacobs Fragrances, a division of Coty Inc., has announced it will donate up to $50,000 to The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) through an interactive social fundraiser on Cameo.

Related: Marc Jacobs Releases Spring Fragrance Line

During Pride Month, Perfect Marc Jacobs is working with Cameo to give fans the chance to win one of 100 personalized Cameo videos from Lance Bass, Amanda Lepore, Chaka Khan, Kim Petras and Shangela.

The Cameo sweepstakes will take place between June 14 and June 21, 2021. In exchange for participation, Perfect Marc Jacobs will donate $100 for each entry, up to $50,000, to The Center.

Marc Jacobs Fragrances will also introduced a new Pride focused campaign in-store and across digital featuring Kai Isaiah Jamal, Enam Asiama and Tom Rasmussen.

Marc Jacobs said, “The Center is a place we have supported as a company for many years. We have worked with them in various ways for close to 20 years and I continue to really believe in the work they do. I have worked for most of my life to get to a place of comfort and confidence in who I am and I feel like The Center’s work is to help support people, in many ways, as they work towards their own version of this. The Center offers so many programs and so much support to a group of people who continue to have to fight for their rights and their safety every day. This Pride season I hope you will join us in supporting their mission.”

Coty CEO, Sue Y. Nabi, said, "At Coty, we believe in equality and inclusion for all and stand together with those fighting for freedom, justice and equal rights. We are eager to support the LGBTQIA+ community by contributing to The Center and to challenge stereotypes by promoting self-love and authenticity with the new Perfect Marc Jacobs Pride campaign. This unconventional fragrance finds beauty in its diversity and inclusivity, which has resonated globally.”

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