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Kao Releases Mid-term Plan 2025

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The Kao Group has announced its Kao Group Mid-term Plan 2025 (K25), covering the five-year period from fiscal 2021 to 2025, which outlines Kao's goals and objectives. 

Related: Kao Receives 2020 IR Special Award

The plan includes three company objectives: become an essential company in a sustainable world, transform to build a robust business through investments and maximize the power of employees. 

It also outlines three goals and its desired results:

Goal one: take leadership in a self-propelling sustainable society.

Key results:

  • Carbon recycling (conversion of carbon dioxide into raw materials)
  • Positive recycling (creation of new business through re-use)
  • Stop pandemic (eradicate the source of infectious diseases)

Goal two: create another Kao and reinforce current Kao.

Key results:

  • New business: launch digital and precision health care business (high-precision bio-analysis and homeostasis enhancement solution)
  • Current business: invest in outstanding products development and expand business
  • Cosmetics business, sanitary business: pursue next innovation

Goal three: double the productivity of its business activities.

Key results:

  • Fair compensation according to challenge and contribution (implementation of OKR* globally)
  • Active promotion of talent from outside Kao and doubling the results of collaboration
  • Reform to become “digital Kao” to be completed by 2023

*Objectives and key results: New employee empowerment system to be launched in January 2021.