Harvey Nichols in Knightsbridge has introduced The Fragrance Room, which is home to more than 100 different fragrance brands—including Serge Lutens, Maison Francis Kurkdjian and Kilian, according to an article on British Vogue.
The Fragrance Room will also feature a library of “new, niche and groundbreaking brands,” as well as a fragrance discovery wall for customers to explore and learn about new fragrance families, according to the article.
“Fragrance is a significant part of our business, and while we have outgrown the current area, we are fortunate enough to move to a space double the size,” Jo Osborne, director of beauty and concessions at the store told British Vogue. “The new department allows us to offer some of our bestselling brands an opportunity to create their own boutique space, and the rest of the department to curate unique and fine fragrances from across the world, which we know our customers will love.”
