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Fragrance Creators Announces Shift Toward Industry Stewardship

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Fragrance Creators Association has announced it will be making a strategic pivot toward industry stewardship.

In a mid-year business meeting with members, Fragrance Creators Association (Fragrance Creators) announced a strategic pivot to drive forward its longstanding mission and meet the needs of members and the public in today’s fast-changing world.

While remaining finished product agnostic, the association has elevated its finished product manufacturers from “Associate” to “Active” members, confirmed with a vote by its membership. This move is aimed at further aligning with and harnessing the power of the fragrance value chain to advance responsible fragrance industry stewardship.

Previously: FCA’s Fragrance Conservatory Website Earns European Design Award.

As interest in fragrance rises, Fragrance Creators is continuing to strengthen its expertise and relationships and cementing its role as the primary coordinating platform for fragrance-related issues across the value chain.

This encompasses the manufacture and use of fragrance in a myriad of products, including cleaning and laundry, personal care and cosmetics, fine fragrance, air care and more.

The organization remains committed to partnering with allied trade associations on efforts to grow appreciation for the importance and benefits of fragrance and to increase understanding of the fragrance industry’s safety program—namely, knowledge of the Research Institute for Fragrance Materials (RIFM), the International Fragrance Association (IFRA) and the Expert Panel for Fragrance Safety.

Looking to 2021 and beyond, Fragrance Creators is amplifying critical initiatives that drive at the association’s value:

  • Expanding The Fragrance Conservatory—the digital resource for high-quality information on all-things fragrance
  • Accelerating its Importance and Benefits of Fragrance program—the unified industry effort to review, develop and deliver credible information about the importance and benefits of scent in a wide variety of finished product categories
  • Engaging retailer leadership—the fragrance value chain’s platform to educate and drive greater impacts for the public

During the meeting, Fragrance Creators’ leadership highlighted the organization’s strong track record of performance and leadership—both before and during the pandemic.

From the start of COVID-19, the association successfully protected fragrance manufacturing from shutdown orders, supported resolution of foreign supply chain issues and secured the movement of fragrance industry essential workers and goods to ensure fragrance inputs into critical cleaning and sanitizing products could continue unimpeded.

It also served as the fragrance value chain’s coordinating platform to drive greater impacts for public health and safety.

The association is continuing to empower the fragrance industry and users of fragrance with a myriad of customized COVID-19-related resources and guidance, including webinars, with a particular focus on worker safety and public health.

“Fragrance Creators serves as the platform for unprecedented fragrance representation, leadership and stewardship,” said Farah K. Ahmed, President & CEO, Fragrance Creators. “Our diverse, values-driven membership is engaged, unified and extraordinarily committed to our mission: to promote and protect the fragrance industry's ability to enhance lives of people and the health of our planet.”

“Fragrance Creators has demonstrated remarkable agility in providing equal opportunity for members to engage and in delivering real-world results for the value chain, at the speed of business,” said Robert Weinstein, Ph.D., president & CEO of Robertet USA and chairman of the Fragrance Creators board of directors. “The association’s unique value lies in its ability to collaborate, enhance the work of other trades, and bring stakeholders along to advance responsible industry stewardship.”