BASF Publishes Pesticide Labels in Spanish

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The translated labels now make it easier for critical, technical information to be directly understood by Spanish-speaking farmers and growers.

BASF has announced its entire greenhouse and nursery product portfolio will now be available in both English and Spanish.

Related: BASF Launches Digital Crop Protection Value Tool

BASF recognized the opportunity in which they could better serve customers in terms of safety, stewardship and ease of use. Within six months, product labels were translated and published online, where they are now accessible to all users.

Leah Van der Heide, greenhouse and nursery specialist, said, “As a grower, I worked alongside many native Spanish speakers. I quickly recognized the need for Spanish labeling when I struggled to fully communicate the basics of using pesticides with my team. Overtime, my Spanish greatly improved, however, those very specific details within a label were still extremely difficult to properly translate.”

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Javier Lopez, Altman’s Specialty Plants, said, “I am glad to hear BASF is working to make it easier for Spanish-speaking growers. Spanish speakers will be more confident to use a chemical, in which those labels are explained in their native language, and will be able to follow the directions fully. They can now experience the same benefits as when you read a label in English: 100% comprehension.”

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