Symrise’s New Web Site

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Symrise (Holzminden, Germany) has launched its new Web site ( with the new tagline “Always inspiring more.” The site reflects the company’s new corporate philosophy and also the changes in the divisions, which have been consolidated and renamed “Scent & Care” and “Flavor & Nutrition.” After providing users with initial information and helping them navigate the site, the three links at the top of the home page (“our world,” “our brand” and “our insights”) will gradually lead to more and more information.