pf Launches App

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The perfume and fragrance website has launched a fragrance app for mobile devices. The new app features a fragrance barcode scanner, which helps users acquire a slew of description information about thousands of fragrances quickly, as well as an “Advisor” component, which can help recommend a product for those users seeking a new scent. The app also features news about the fragrance industry, following blogs and industry updates.

The free app can be downloaded here.