On the first morning of the World Perfumery Congress (WPC), June 10, 2014 in Deauville, France, a historical landmark was achieved with the first general meeting of the major world societies of perfumery.
The meeting was hosted by The American Society of Perfumers and it united the French, American, British and German societies to build on the exciting work initiated by the French Society three years in the making.
The main objective is to enhance the recognition of perfumery.
