January 2012

Table of Contents:

Fragrance Articles

Forward Thinking: A Note on Fragrance, A Feminine Point of View

Amy Marks-McGee, Trendincite LLC

Be Different

Rob Walker, Euromonitor International

Action Items: Keys to Success and Competitive Challenges for Fragrance Manufacturers of All Sizes

Kevin McGann, Marcum LLP; with research and analysis by Shan Chen, Eva Yee Wong, Lani Shufelt and Adam Burke, Samuel Curtis Johnson Graduate School of Management, Cornell University

Progress in Essential Oils: Spanish Marjoram Oil, Lesser Galangal Oil and Wormwood Oil

Brian M. Lawrence

The Last Word: Competing Ingredient Demands

Jeb Gleason-Allured