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April 2010

Table of Contents:

Flavor Articles

Adding Complexity to Beverage Fruit Flavors: 2-Methyl Butyl 2-Methyl Butyrate

John Wright

No Single Answer

Jeb Gleason-Allured, Editor

No Magic Bullet in Stevia-masking

Jeb Gleason-Allured, Editor

Umami: Fifth Taste Flavor Enhancer?

Alexander Bachmanov, Monell Chemical Senses Center

Organoleptic Characteristics of Flavor Materials

Judith Michalski

Fragrance Articles

Fragrance Industry Organizations Realign for a Stronger Global Voice

Jeb Gleason-Allured, Editor

6 Opportunities for Fragrance in 2010

Jeb Gleason-Allured, Editor

WPC PREVIEW: Resetting the Fragrance Business

Michel Mane, Mane

Unilever and Fragrance: Emotion and Function

Jeb Gleason-Allured, Editor

Comparing Notes: Adding Soul Back Into Fragrances

Jeb Gleason-Allured, Editor

Other Articles

Industry Snapshot: 56th Annual Fragrance Symposium

Jeb Gleason-Allured, Editor

RIFM 44th Annual Meeting: Industry Realignment

Jeb Gleason-Allured, Editor