pf

July 1990

Table of Contents:

Flavor Articles

Leaf Alcohol

George S. Clark,

Differences Between Gum Acacias for the Spray Drying of Citrus Oils

S. J. Risch and G. A. Reineccius

Fragrance Articles

Fragrance Marketing: Translating Creativity into Success

Carmen Dubroc

The Nectar of Gaia: Aroma Chology in the 1990s

Christine Malcolm

The Claisen Transposition in the Preparation of New Odorant Substances

Teresa Mass6, Arturo Portella and Enrique Rus

1990’s Creative Challenges for a New Decade

Jack Funesti

Fragrance and Social Behavior

Mark Snyder

The Nectar of Gaia

John J. Steele