Gattefossé is showcasing its skin care and sensory expertise through makeup. According to the company, the new Color Pulse kit includes 13 color cosmetic formulas in various formats and applications and demonstrates how to formulate makeup that is sensorial, high-performing and natural at the same time.
With the launch of Emulium Illustro in 2019, a w/o emulsifier highly compatible with pigments and UV filters, Gattefossé reportedly recruited experts in the field to study the compatibilities and possibilities of its ingredients in color cosmetics. The result? Novel makeup formulas along with client presentations to showcase the latest trends, share technical tips, provide keys to success and inspire ideas.
13 Makeup Formulations: The Color Pulse Kit
The new collection is said to meet everyone’s needs, ranging from face and eyes, to lips; from light to high coverage; from shine to matte; and from light to dark shades. All the formulas are designed to be highly natural; are offered in different formats (liquid, cream, stick and powder); and represent various formulation types (w/o, o/w and anhydrous).
The formulas include:
- Serum Foundation
- Energizing Primer
- Dewy Tinted Cream SPF20
- High Coverage Foundation
- Ulti-matte Concealer
- Intense Liquid Blush
- Stick-to-powder Bronzer
- Hydraboost Tinted Lip Balm
- Shiny Liquid Lipstick
- Iconic Satin Lipstick
- Definilash Mascara
- Multi-purpose Eyeshadow
- Pressed Gemstone illuminating powder
Meeting the Natural Color Cosmetic Challenge
“Makeup formulation, although it’s a full-blown expertise, is incredibly interesting thanks to the creativity it requires," explains Lysiane Teyssier, product marketing leader for texture ingredients and personal care applications at Gattefossé. "After the rise of naturality in skin care, brands started to embrace this trend in color cosmetics, too, despite the challenge it represents. The lab team has developed a strong expertise in makeup over the years and is ready to support customers in their transition to natural makeup."
Patricia Sengel, cosmetic formulation laboratory manager for the company, added, “My team and I are very proud of this Color Pulse kit that we have spent 3 years to develop. We are sure that it will be appreciated by every makeup lover as it contains 'must-have formulas' to start a makeup line, but also more creative and challenging ones. We had a great pleasure formulating every formula while pushing Gattefossé’s ingredients to perform at their best."