The Natural-Organic-Green-Sustainability Conundrum

May 23rd, 2011

Jeb Gleason-Allured

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The rising profile of natural and organic fragranced products has paralleled increasing supply issues and certification complications, notes Tim Whiteley, global R&D director of CPL Aromas Ltd. Meanwhile, growing demands for green and sustainable products create new conflicts. Can natural and organic products be sustainable.

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Industry insiders connect to discuss the naturals v. synthetic divide.

[video] Industry Insiders Talk Evolution of Synthetic Materials & Fragrances

Sumit Bhasin (senior vice president, Innovation, Product Development, Corp R&D at The Estée Lauder Companies Inc.), Mark Knitowski (fragrance curator) and Miriam L. Vareldzis (founder and creative director of Palette Naturals) for this discussion.

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