Dove has launched its Dove Kids Care bath collection with intentions to encourages kids to discover the fun side of caring for themselves.
The collection includes:
Foaming body wash available in coconut cookie and cotton candy scent.
Bubble bath available in coconut cookie scent.
The new range of tear-free products are made without any sulfates, parabens, or phthalates and is hypoallergenic, dermatologist and ophthalmologist tested.
Each bottle is made from 100% post-consumer recyclable plastics.
Dove Kids Care packaging features positive affirmations and provides access to interactive body confidence resources by scanning a QR code on the back of each bottle.
Divya Singh, category lead, skin cleansing, Unilever, said, "We're excited to launch our first ever purpose-driven bath range for kids that is part of our Self-Esteem Project. Our mission is to inspire the next generation and make kids feel represented and encouraged to embrace their uniqueness."
"We are extremely proud of our commitment to reach as many young people as possible through our work on the Dove Self-Esteem Project. Since the launch of our self-esteem work in 2004, Dove has reached over 3.5 million Canadians, supporting our global mission in helping 250 million kids to build self-esteem by 2030. The progress Canada has made to-date is inspiring, and there's more to come," said Singh.