NEXT: The New Normal

Organizations find out what they’re really made of in the toughest of times. No one knows that more than Ferdinand Storp, general manager of drom fragrances. Earlier this year the fragrance house concentrated its US operations at its Towaco, New Jersey, site and found success in growing opportunities such as private label customers. “The positive thing is that … things are getting back to normal,” says Storp. “Projects are coming in, our numbers now are even better than the year before. It was a healthy [experience] because we rethought everything, every process and detail, which you don’t do if things go well. On paper, everything looks very easy.”