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Report: Shiseido Launches Fragrances on Tmall

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Issey Miyake, Narciso Rodriguez and Serge Lutens fragrances will be on Tmall.

Shiseido has reportedly launched Issey Miyake, Narciso Rodriguez and Serge Lutens fragrances on Tmall, according to The Moodie Davitt Report

The source also notes that Shiseido plans to expand its luxury cross-border business in China and the Asia-Pacific region. 

Issey Miyake and Narciso Rodriguez were launched on Tmall in April 2021, and Serge Lutens will launch in July 2021.