Febreze Launches Scratch ‘n Sniff Fabric Spray

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The Unstopables Touch Fabric Spray has scratch 'n sniff qualities and is intended to release scent from fabrics for up to 100 touches after use.

Proctor & Gamble announced the latest Febreze product, the Unstopables Touch Fabric Spray, intended to replicate a scratch ‘n sniff product in the way it stores scent in fabrics.

Related: The Wandering Dutch Fragrance Brand Debuts

The formula for the fabric spray was designed with touch-activated technology that is intended to allow the scent to be released from fabrics for up to 100 touches after use.

The fabric spray is designed to be used on soft surfaces and hard-to-wash fabrics like pillows, carpets, rugs, bedding, curtains and gym bags. It comes in three scents, Breeze, Fresh and Paradise.

Regarding the misspelling of the product name, a P&G spokesperson said, "Often when looking at brand names you want to choose something unique and spelling variations are one thing that can help make it stand out. That is the case with Unstopables."

Angelica Matthews, senior brand director at Febreze, says, “We know that soft surfaces provide the perfect long-term home for odors, which is why so many people use fabric refresher products to tackle bad smells. We decided to see if we could use the odor-trapping nature of soft surfaces to our benefit, by designing a product that gets into soft surfaces to eliminate odors, then leaves a long-lasting freshness behind that can be experienced over and over again.”

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