What Makes a Successful Fragrance Launch

Contact Author Joseph Forkish
Fill out my online form.

In the way of words, Thomas Edison certainly was both compelling and entertaining. He was a lot more, too. We know, for example, that he was exact. A story about him points up the reason I’m here. One morning, he walked in with some crude drawings and specifications and handed them to an assistant with the curt words: “Build this!“

Naturally curious, the man asked, “What will it do?”

“It will talk back, ” Edison replied, and walked away to other matters.

Log in or Subscribe for FREE to read the full story.

Well, the assistant did as he was told. The result was the phonograph, a machine which talked back. Now, Edison is honored for his inventive genius. But he also was very skilled at marketing. To him, everything-everythingl— had a purpose. At almost the same time the phonograph was invented, he made a list of eight uses which it could be put. The first four were strictly business, but number five was reproduction of music.