The warrior goddess has made a convert out of a Heretic—venture capital firm Sekhmet Ventures has announced a partnership with Los Angeles-based artisanal perfumery Heretic Parfum.
Heretic specializes in small-batch, gender-neutral fragrances derived from natural materials. Its products are free of synthetic fragrances, aroma-chemicals, parabens, phthalate, EDTA and paraffins; they are also cruelty-free. The brand utilizes alcohol derived from organic sugarcane (as opposed to ethanol or menthol). Among itss most recent launches is the CBD-based Dirty Grass.
“Heretic’s unique product line is ultra-clean and the company has a unique vision for fragrance, combining sensory aspects with transdermal delivery,” said Barbara Paldus, founding partner, Sekhmet Ventures. “As an investment vehicle operating in the rapidly-growing, clean beauty and wellness space, Sekhmet is committed to empowering businesses like Heretic: innovators who are willing to break boundaries across different sciences to create new, health and wellness technology platforms. We're excited to make Heretic a part of the Sekhmet family, and to help Douglas Little, Heretic Founder, realize his vision on a global scale.”
“We’re thrilled at the opportunity to partner with Barbara and the Sekhmet team,” added Douglas Little, Heretic’s founder. “Sekhmet Ventures has the resources, experience, and network we need to bring our products to a larger audience that's seeking consciously designed products – and above all, all-natural ingredients that create unique fragrances without exposure to chemicals. We fully expect 2019 to mark the start of a positive, productive partnership for both Heretic and Sekhmet.”
