The Act of Creating is an Adventure

Nov 30th, 2018

Jean-Claude Ellena, Master Perfumer

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Not long ago, I was invited by the Conservatoire des Arts et Métiersa in Paris to take part in a conference on the theme of “Le Travail Créateur.”

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[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

Gourmand Fragrances Trending in Consumer Searches in 2024

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

James Krivda is currently serving as the president of The American Society of Perfumers.

Robertet Appoints James Krivda as Senior Perfumer

The company shared that Krivda will report to Jérôme Epinette, senior vice president of the Fragrance Division.

Francis Kurkdjian, the perfumer and artistic director behind Maison Francis Kurkdjian.

Francis Kurkdjian Talks Perfumer Recognition, Evolving Industry Demands & Fragrance's Next Frontier

Throughout the interview Kurkdjian touches on adjusting to evolving career demands, perfumers in the spotlight, current trends, recent launches and the upcoming three-day WPC event set for June 24-27 in Geneva, Switzerland.

Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Strong, versatile, and gorgeously aromatic, petitgrain tends to be a standout ingredient in any flavor or fragrance composition. The story behind its production and the vital impact it has on local farming communities within Paraguay is similarly incredible.

Opening with the warm embrace of lively pink pepper, with the contrast of zingy bergamot, the start of Cupid’s Kiss references the electricity of first meetings.

Electimuss London Launches Cupid’s Kiss Fragrance

Cupid’s Kiss is a sumptuous and timeless blend of the softest suede and tempting orris.

Bordas master perfumer and creator of Peach Fuzz, Lucas Garcia shared, 'The sense of smell is a direct gateway to emotions, a nearly physical response that awakens sensitivity and connection.'

Bordas Debuts Peach Fuzz Fragrance Inspired by Pantone's 2024 Color of the Year

The Peach Fuzz fragrance was created by Bordas master perfumer Lucas Garcia.

You can find footage from our travels by following P&F+ on LinkedIn, Facebook and Instagram.

On the Road with Perfumer & Flavorist+

How you can follow along with P&F+ event coverage.

The dsm-firmenich principal perfumer shares their journey to fragrance and their experiences during tenure.

Principal Perfumer Gabriela Chelariu Shares Projects Wins & Industry Insights

The dsm-firmenich principal perfumer shares their journey to fragrance and their experiences during tenure.

Perdon Rupnow reproduced one of her favorite French desserts the Paris-Brest puff pastry base garnished with hazelnut praliné and cream by using five different pyrazines to complete her vision.

A Love Letter to Pyrazines from a Perfumer

Perfumer Delphine Perdon Rupnow shares her notes on pyrazines in fragrance formulations.

Each scent in the collection is priced at $79 for 50 ml and $28 for 10 ml travel size.

Forvr Mood Launching Fine Fragrance Collection

The range of scents is said to suit every mood and occasion.

Since 2010, LUZI has continuously invested in new talents, the optimization of its business model and has aggressively internationalized, opening seven sales offices across four continents, a production facility in Malaysia and a creative lab in Paris.

LUZI Discusses Family Legacy & The Next Generation

Discover LUZI company strides, corporate updates and partnership goals.