Jeunesse E·VŌK Aqua Serene Named Best New Fragrance

May 21st, 2021
Hannah Fink
The award was given at the 2021 Pure Beauty Global Award which was broadcast from London on May 12, 2021. Photo: Jeunesse Global's Facebook.
The award was given at the 2021 Pure Beauty Global Award which was broadcast from London on May 12, 2021. Photo: Jeunesse Global's Facebook.

E·VŌK Aqua Serene by Jeunesse has been named Best New Fragrance in the 2021 Pure Beauty Global Awards.

Related: The Fragrance Foundation Announces 2021 Awards Finalists

Products were judged on usability, effectiveness, unique selling points, packaging, functionality and innovation. The judging panel consisted of an array of international beauty experts, manufacturing and supply professionals, retailers and beauty buyers.

E·VŌK Aqua Serene has notes of floral, French lavender essential oil with musk, amber and cedar. The scent is enhanced with Phytogaia accords, which mimics the composition of nature’s phytoncides.

Jeunesse chief visionary officer, Scott Lewis, said, “We are incredibly honored that E·VŌK Aqua Serene has been selected as the Pure Beauty Global Awards’ 2021 Best New Fragrance. The fragrance was developed by combining the latest in the science of scent with the age-old art of perfumery to create a truly innovative fragrance with the potential to positively impact emotional well-being.”

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