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4160Tuesdays Creates Customized Fragrances in London Home Lab

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The e-commerce site for indie perfumery 4160Tuesdays.

The e-commerce site for indie perfumery 4160Tuesdays.

4160Tuesdays, a London-based indie perfumery, has directed its efforts to custom-made fragrances during the UK lockdown while its studio is closed. 

Further reading: Claims in the Indie Brand Era

After also closing its online store, founder and artisan perfumer Sarah McCartney set up a lab in her home to create specially made aromas for customers.

“Right now I‘m working on aromas of the Canadian countryside, a whiskey barrel, powdery violets and Goldhawk Road in Shepherd’s Bush,” McCartney said in a statement. "As our customers can’t go on holiday, I can offer them a creative alternative—a fragrance capturing the place they were planning to visit.”