IFF launched its new, 12th annual Speed Smelling collectors collection entitled Slow Smelling.
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The annual fragrance collection is the sensorial and experimental version of speed dating. The collection allows perfumers to showcase their talents with freedom to create uncommon scents without constraints.
The 2020 Slow Smelling Collection includes fragrances by:
- Fanny Bal
- Nicolas Beaulieu
- Caroline Dumur
- Jean-Christophe Hérault
- Bruno Jovanovic
- Juliette Karagueuzoglou
- Delphine Lebeau
- Domitille Michalon-Bertier
- Julien Rasquinet
- Anne Flipo
- Dominique Ropion.
The coffrets are now available exclusively at auparfum.com (EU) and Luckyscent.com (U.S.).
"Our perfumers thrive on creative challenges,” said Nicolas Mirzayantz, IFF’s divisional CEO, scent. "We are thrilled to support the artistry of our perfumers and to celebrate the mastery of the craft with this edition. Produced at our atelier du parfumeur in Grasse, where each fragrance is still compounded by hand, this pursuit is a testament to perfumery’s World Heritage Status granted by UNESCO to the region and underscores the unrivaled fragrance experiences that we can create at IFF.”
