Innova Market Insight has released a report, entitled Flavors by Occasion, reporting a consumer trend of indulgent breakfast flavors.
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Cake, cookie and pie flavors increased by a 9% CAGR over 2016-2020, while brown flavors (e.g., chocolate, caramel and peanut butter) increased by 6%.
Milk chocolate is currently the leading flavor in cereal products (breakfast cereals, cereal and energy bars). However, it is flavors inspired by the bakery category which are seeing some of the strongest growth. Cookie flavors increased by 30% CAGR and brownie by 26% over 2016-2020.
Innova Market Insights believes that in the future, inspiration could come from other indulgent bakery concepts from around the world.
Lu Ann Williams, global insights director at Innova Market Insights, said, “While healthy options are clearly very popular at breakfast, consumers want a bit of enjoyment to start the day. Bakery inclusions, such as chocolate cookie pieces in breakfast cereals and cereal bars, meet that need.”
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