World Beverage Competition Highlights Trends

Jun 21st, 2011

Abby Penning

China-Mist-Pure_m

The World Beverage Competition recently bestowed awards on several beverage companies for their product innovations. With entries in 22 categories from 30 countries, the event saw more than 10,000 entries, and among the winners were China Mist, which won a Platinum and a Bronze Award in the Tea Division for its Pure Wild Blueberry Green Tea and its Pure Lotus Pear Green Tea, respectively, and in the Packaging Division, the Deep Eddy Sweet Tea Vodka package won a Bronze Award.

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72% of consumers say they are curious to try new foods, flavors and dishes they find online to “see what the hype is about.'

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Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

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