Kraft Mac & Cheese Debuts Special Valentine's Day Pasta

Jan 28th, 2021

Hannah Fink

Kraft Mac & Cheese Candy. Photo: Kraft.

Kraft Mac & Cheese Candy. Photo: Kraft.

Kraft Mac & Cheese has announced the launch of a limited-edition Candy Kraft Mac & Cheese, just in time for Valentine’s Day.

Related: Smartfood Popcorn Collabs with Krispy Kreme

The Candy Kraft Mac & Cheese is made with the same original Kraft Mac & Cheese but includes a flavor packet to turn it a pink color and add hints of sweet candy flavor.

Kraft fans can enter to win a Candy Kraft Mac & Cheese kit including one box of Kraft Macaroni and Cheese and one candy packet, 1,000 winners will be selected. The deadline to enter the drawing is February 8 on the brand's website.

Hunger and enjoyment are the top two reasons that motivate 40% of consumers to snack.

6 Snack Flavor Trends

Six in 10 consumers say the biggest driver for their snack purchase choice is flavor, according to Innova Market Insights.

The new flavors will be available in packs of 16 slices starting this month at retailers nationwide.

Kraft Singles Releases 3 New Cheese Slice Flavors

This is the first launch of new flavors in nearly 10 years.

An immersive journey through the world’s finest fragrances

An immersive journey through the world’s finest fragrances

Esxence – The Art Perfumery Event is unwrapping its fourteenth edition, scheduled from 6 to 9 March in Milan. More than 360 brands from 30 countries embodying the excellence of niche perfumery.

Low levels of davana oil opened Cyndie Lipka’s eyes to new options such as tea (black, oolong and red), tamarind, wine, dark chocolate, brown sugar, Szechuan and ancho pepper, Worcestershire and tomato.

Flavorist Panel Evaluates 9-Decenal, Davana Oil, Mate Absolute and More Materials

The panel also evaluates Phenethyl Acetate, 1,3E,5Z-Undecatriene, Ethyl Phenylacetate, d-Cadinene, Sesame CO2 Extract and Blackberry KIInote.

In beer flavors, the ideal levels are a little surprising. Light, lager-style, beers can benefit from around 300 ppm, but dark beers work best with lower levels, around 100 ppm.

Decanoic Acid in Dairy, Savory, Fermented, Fruit and Other Flavors

Decanoic acid is pretty much an essential component of dairy flavors, but it can also enhance many other categories.

Lead Image

TasteNrich®: Your Solution for Umami and Sodium Enhancement

Elevate taste with CJ Food & Nutrition Tech's TasteNrich: where umami meets sodium reduction and authenticity meets innovation. Discover endless culinary flexibility and meet the demands of modern consumers with TasteNrich.

While 2020 saw a rise in plant-based products’ innovation and launches, the taste, texture and price shortfalls when compared with conventional products meant that plant-based businesses fell short of outperforming conventional producers.

Savory Solutions And Flavoring Alternative Proteins

Product development challenges, mouthfeel enhancement and the future of expectations for plant-based.

According to author Alex Woo, there are four strategies to make things saltier without adding more table salt.

How To Best Utilize Salty, Umami And Kokumi Modulators

Understanding various methods to utilizing flavor modulators in formulations.

Smell technology has evolved beyond simple fans to sophisticated systems that emit multiple scents in quick succession, designed to evoke a sense of place.

Technology and the Next Generation of Flavor

How new technology might disrupt traditional fragrance and flavor creation.

The partnership is said to focus on the taste of cultivated meat and the development of premium and cost-effective products.

Newform Foods Partners with Mane for Cost-Effective Protein Production

The partnership is said to focus on the taste of cultivated meat and the development of premium and cost-effective products.

Laura Mayberry was promoted to associate director of sweet technology

T. Hasegawa USA Celebrates Two Associate Director Promotions

T. Hasegawa announces that senior flavor chemists Lauren Mayberry and Toshifumi Nozawa have been promoted to associate director positions.