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Kit Kat Gets Ruby Red

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A Kit Kat chocolate bar

Nestlé Japan Ltd has announced the launch of a ruby chocolate version of its KitKat chocolate bar, which will be available in Japan, South Korea and through online retailers.

Based on the recently introduced chocolate variety created by Barry Callebaut, the chocolate bar will contain a berry-fruit taste and pink-red color. The flavor comes from the ruby cocoa bean, which adds the berry flavor and color.

“I am very pleased that our innovative breakthrough ruby chocolate has come to life so quickly through our partnership with Nestlé and the pioneering KitKat Brand in Japan. Nestlé was very quick in spotting the trend and in introducing a ruby chocolate version of KitKat, which will entice consumers across Asia and beyond,” said Antoine de Saint-Affrique, CEO of Barry Callebaut.