Catalina Lee, global director of flavor and fragrances, Colgate-Palmolive, identified various local taste preferences to develop oral care flavors around the world during Flavorcon 2018 in this exclusive interview.
As keynote speaker, Lee shared exclusive insight on developing oral care flavors based on local tastes in each market during her presentation. As different markets spotlight new flavors like florals, herbals and teas, she explained how these ingredients drive creativity and address consumer demands for personalized and enjoyable products within the category.
“You can have the most efficacious toothpaste or mouthwash, but if it doesn’t taste great, consumers…will try something else.”
Related: WFFC Honors Catalina Lee at 35th Annual Gala
![Romain Raimbault, director of the event, explained in an interview published on the Paris Perfume Week website his intention to “create links between various artistic domains, such as perfume and cinema, fashion, gastronomy, music [..].'](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/IMG_8047_FLORIAN_DOMERGUE.6614471c8c01e.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
