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Master Perfumer Workshop to Explore High Impact Ingredients at WPC 2018

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Robert Bedoukian, PhD, president of Bedoukian ResearchRobert Bedoukian, Ph.D., president of Bedoukian Research

Though certain perfume ingredients have been around for hundreds of years, the emergence of molecules has expanded the perfumer’s palette and creativity. This master perfumer workshop at WPC will take a deeper dive into the world of molecules and how they have been behind the launch of some of the world's iconic fragrance launches.  

Led by Robert Bedoukian, PhD, president of Bedoukian Research, and Zerlina Dubois, master perfumer for Procter & Gamble, the workshop will discuss how novel, high-impact ingredients and consumer culture have influenced iconic product launches and trends in the presentation "The Past, Present, & Future of Signature Perfume Ingredients” on June 5, 2018, from 11:00 AM to 11:45 AM. By using visual elements to convey the emotional experience of the fragrance and by examining the scent itself, they will demonstrate how a new ingredient can drive trends and change consumer expectations.  

Zerlina Dubois, master perfumer for Procter & GambleZerlina Dubois, master perfumer for Procter & Gamble

During this session, attendees will learn about:  

  • How consumer culture and novel ingredients shaped trends and fragrance launches?
  • The novel ingredients behind several iconic fragrances.  
  • Creativity and the future of perfumery.

 

This class is exclusive to attendees approved and registered as perfumers only. For more information about the session, please visit www.WorldPerfumeryCongress.com

 
 
 
 
 

Note:

WPC 2018 in Nice, France

The World Perfumery Congress (WPC) is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs. The unique three-day educational and networking forum unites fragrance industry professionals, its suppliers and brand marketers to discuss current and future opportunities. Visit www.wpc.perfumerflavorist.com for more information about the event and register today