pf

[video] Two Sense: Crafting Subway's Menu with Rodolfo Estrada

Contact Author Deniz Ataman, Managing Editor, Perfumer & Flavorist
Close
Fill out my online form.

Tap Into Sensory Excellence! This is just part of the article. Want the complete story, plus a host of other cutting-edge technical and business articles to make your job easier? Login or Register for free!

How does Subway develop its products from concept to launch? In this episode of Two Sense, Rodolfo Estrada, Director, Culinary/R&D/Innovation LATAM, Subway sits down with P&F during Flavorcon 2018 to discuss how he and his team look at regional cuisines to develop a menu that is relevant to consumer taste preferences. LATAM's culinary cultures are as unique as they are varied. By researching consumers in each region, Estrada and his team translate these flavor palettes to Subway's sandwiches.

Trying to innovate for so many countries, so many business units, with so many subcultures within the region, it's a fun challenge to have."  

 

Want the rest of the story? Simply sign up to register. It’s easy. Plus, it only takes 1 minute and it’s free!