The Fragrance Foundation will hold a panel discussion “Selling Scents: Non-traditional Ways to Sell and Market Fragrance” on April 12 at the Museum of Television & Radio, New York. Moderating the discussion, which will start at 6:00 pm, will be Robert Passikoff (founder and president, Brand Keys, Inc.). The panelists include: Marc Gobé (co-founder, chairman and CEO, Desgrippes Gobé; author of BrandJam), Joseph Plummer (chief research officer, Advertising Research Foundation), Joseph Jaffe (president and founder, jaffe LLC; author of Life After the 30-Second Spot), and Liz Heller (CEO and founder, Buzztone). After the panel discussion The Fragrance Foundation will host a cocktail reception from 7:30–9:00 pm. For more information, contact The Fragrance Foundation; tel: 1-212-725-2755; e-mail: info@fragrance.org; www.fragrance.org.
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