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This month, P&F explores how the fine fragrance industry is changing and impacting the broader perfumery landscape, the use of mastic oil and more.
In this recurring column, Doreen Bloch shares insights from Poshly, a database about fragrance consumers derived from a data acquisition process that launched in 2012.
Sacred Basil, or Tulsi Oil.
Orange essence oil, hexanal, isoamyl-2-methylbutyrate, 2-octen-4-one and more.
As consumers become increasingly aware of how fragrances touch their lives through everyday products, the industry needs to provide truthful, educational and positive responses to critical comments.
The fragrance industry is at a turning point, defined by shifts in fragrance launch strategies, the rise of bath and body, artisanal scents, sustainable sourcing and more.
Lentisque, or mastic, oil is a very natural, sappy ingredient that has an intense green freshness that can add an elegant twist to formulations.
This hidden gem works well in fruit categories and adds interest to any heated flavor category.
A team of researchers found each taste bud contains taste cells for different tastes and taste cells responded to molecules in blood circulation.
The bitter taste of illness.