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WPC Exclusive Interview with Kate Williams on Creating an Experience Through Fragrance

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How does a fragrance connect with a consumer? We sit down with Kate Williams, creative perfumer, SevenScents, at the World Perfumery Congress in Miami Beach to discuss the emotional connection we have to perfumery and the influence of fragrance in consumer choice.

"The fragrance is the message in the product. You want to change how someone is feeling...Even if they are washing dishes, you want them to have an experience."