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Bell Adds Employees, Promotes to Help Grow Global Fragrance Business

Posted: February 19, 2014

Bell Flavors and Fragrances has named new employees, and promoted another, as part of its commitment to grow its global fragrance business.

Marvel Fields was appointed senior perfumer. The company said Fields has significant creative and technical perfumery experience including a deep understanding of fine fragrances, beauty care and functional products, as well as an impressive track record of success in the marketplace. Fields has worked for both Mane and Fragrance Resources, experiencing success both in collaboration and as an independent perfumer. More recently, Marvel has consulted for a number of leading fragrance houses and is a former chairman and president of the American Society of Perfumers (ASP).

Fabio Azevedo was appointed as Bell’s senior account director for fragrances. Azevedo had previously worked at IFF, where he spent 23 years beginning in marketing in Brazil all the way to senior account director overseeing key accounts. He has experience in developing brand solutions and strategic consulting in category innovation and market intelligence, developing a fragrance vision for clients particularly in the personal care and home care segments.  

The company also has recently promoted Kelli Heinz to director of marketing and industry affairs. In her new role, Heinz will be coordinating Bell’s marketing teams in North America, South America, Mexico, Asia Pacific and China to establish a communication and marketing network between the responsible markets.

Heinz will also maintain Bell’s professional relationships with industry associations, including local, state and federal agencies, trade associations and media to increase awareness of Bell Flavors & Fragrances and show support for the Flavor & Fragrance industry. Heinz is currently on the board of directors for the WFFC Chicago chapter, a program committee chair for Flavor & Extract Manufacturing Association (FEMA) and on the communications committee for International Fragrance Association North America (IFRA NA).

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