News | Perfumer & Flavorist

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers.

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Brands leaned heavily into immersive activation strategies to drive engagement.

CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

Explore how fragrance and flavor companies are approaching Scope 3 emissions, improving transparency, and implementing practical sustainability strategies without compromising performance.

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Elevating the Taste Experience with BioSymphony™

Elevating the Taste Experience with BioSymphony™

Givaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Power

Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.

Using Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytelling

The new Mumbai hub reflects the strategic importance of fragrance to Unilever's premiumization agenda.

As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The American Society of Perfumers (ASP) will present its prestigious Lambert Service Award to Paula Kundu at the World Perfumery Congress 2026, recognizing her leadership, volunteerism, and long-standing contributions to the global fragrance community.

ASP to Honor Paula Kundu with 2026 Lambert Service Award at World Perfumery Congress

The award celebrates individuals whose service has significantly advanced both ASP and the broader perfumery profession.

From left: Luzi CEO Roland Altenburger and board member Iris Altenburger, Ph.D.

Luzi Marks 100 Years With Exclusive Rose Variety Developed Over Three Years With Meilland

Rose 1926 combines fresh blooming rose notes with facets of passion fruit, pear, peach and Earl Grey tea.

CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

Explore how fragrance and flavor companies are approaching Scope 3 emissions, improving transparency, and implementing practical sustainability strategies without compromising performance.

The deal marks both Samyang Group’s first acquisition of a Japanese company and its first overseas operating base secured through M&A in the food sector.

Samyang Makes Bold F&F Play With $285M Acquisition of Japan’s Soda Aromatic

The deal marks both Samyang Group’s first acquisition of a Japanese company and its first overseas operating base secured through M&A in the food sector.

By integrating agronomy, extraction and fragrance development in one continuous loop, perfumers and scientists can test plant varieties, refine cultivation methods, and evaluate bio-based inputs under real-world conditions.

LMR Naturals by IFF Unveils Living Field for the Future of Perfumery in Grasse

The 1.8-hectare experimental field is designed as a living R&D platform where natural ingredients are studied, cultivated and refined.

By exiting large-scale food ingredients manufacturing, IFF is stepping away from lower-margin, more commoditized adjacency and concentrating capital and R&D firepower into areas where differentiation is driven by biology, chemistry and formulation science rather than volume scale.

IFF Sells Food Ingredients Business, Sharpening Focus on Taste, Scent & Biosciences as Portfolio Resets Around Higher-Margin Growth

IFF is stepping away from lower-margin, more commoditized adjacency and concentrating on areas where differentiation is driven by biology, chemistry and formulation science.

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Bath & Body Works Keeps Winning the 'Little Luxury' Economy

Consumers may be trading down on big-ticket discretionary purchases, but many are still spending on emotionally rewarding, accessible luxuries.

Unilever’s New Haven announcement reads as both a long-term innovation play and a clear strategic signal: the company wants to be viewed increasingly as a science-led beauty and well-being company rather than a traditional packaged foods conglomerate.

Unilever Bets Big on Beauty Science With $270M Innovation Hub as Food Divestiture Questions Swirl

Unilever said proximity to academic institutions and scientific talent was central to the decision.

Scope 3 pressure is reshaping the future of flavor and fragrance—and the companies that move first will define the next era of sustainable innovation.

BASF Webinar: The New Carbon Playbook for Flavor & Fragrance

This is a must-attend session for understanding how climate targets are becoming competitive advantage.

A technical role is centered on personal output and problem-solving. A management role is centered on people. It requires setting direction, giving feedback, managing performance and creating an environment where others can succeed.

From Bench to Boss: Why Technical Experts Struggle in Management Roles

If someone is excellent at their job, managing people is the natural next step. It often isn’t.

Patina sees its long-term vision as building a “Pantone for scent”—a universal system of primary scent building blocks that can be used to construct any fragrance or flavor on demand.

Patina Raises $2M to Build a “Pantone for Scent” Using AI-Driven Molecular Design

Patina envisions a future where scent and flavor can be designed on demand, allowing perfumers and brands to compose fragrances with the same precision as digital media.

ELC will refocus on its ongoing initiatives following the end of talks with Puig.

What Happened with Estée Lauder-Puig?

Despite the setback, Estée Lauder remains open to future acquisitions that satisfy its financial requirements.