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Polarome International (Jersey City, NJ) has named Morry Seidel manager of US sales. Seidel has been with the company for four years. Polarome has named Robert Habeck marketing manager. Habeck has over 25 years of experience in sales and marketing, with 11 years at Polarome. The company has appointed John Potocek sales executive. Potocek, who has been with Polarome for over four years, will be responsible for a wide variety of domestic accounts. In addition, Kristyn Bryant has joined the company and will be responsible for ingredient sales and the development of new customers.