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VIDEO: IFRANA President Speaks About Emotional Connection of Scent

Posted: March 4, 2013

IFRA North America's president, Jennifer Abril, speaks on the emotional connections created by scents and the importance of the fragrance industry. Fragrance, she says, is ubiquitous in consumers' everyday lives “ ... those scents are creating emotional connections to a brand,” she adds in a recent IFRA North America Make Scents video. To hear more of her commentary on fragrance and the industry, click on the video below.