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Unilever Cutting 30% SKUs

Posted: December 6, 2013

Unilever is reportedly cutting 30% of its SKUs by the close of 2014. The move affects the range of flavor variants it will offer.

AdNews notes, "It will focus on its larger billion Euro brands, of which there are 11, including Lynx, Dove and Surf. Unilever wants to have 15 big hitters."