P & F Magazine

Industry News Sponsored by

Email This Item!
Increase Text Size

"Story of Fragrances" Awarded

Posted: December 16, 2013

International Fragrance Association North America's (IFRA NA) short film, "Story of Fragrances," was honored in the TRENDS 2013 All-Media Contest. The “Story of Fragrances” documentary won in the Educational Program category, as did the 2013 IFRA NA membership directory.

The film was broadcast on Public Broadcasting Service (PBS) TV stations across the country. It aired in markets such as New York, Washington, DC, and Los Angeles during primetime and non-primetime. The film ran 945 times in 51% of all U.S. television households, reaching a gross audience of almost 5,000,000 viewers to date.

World Perfumery Congress: June 10–12, 2014, Deauville, France

Join the fragrance world's thought leaders for three days of exhibitions, education and networking that will unite suppliers, marketers, retailers and other key industry stakeholders. Find out more!