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Seven Scent has appointed DKSH to market and distribute its fragrances in Thailand and Indonesia. Under the agreement, DKSH will exclusively represent Seven in the target markets with a specific focus on personal care and household categories.
“We have been heavily present in these markets for some time in many of PZ Cussons’ brand leading consumer products. Now, operating as a separate business, we are in a position to work with external customers who can benefit from our market understanding, creativity and category knowledge," said Awie Newell, sales director at Seven Scent. “The agreement with DKSH is an important part of this strategy; their specialist local knowledge and infrastructure will help us achieve greater market penetration and support business growth in these regions."
Newell added, “Asia is a complex market where consumers are strongly influenced by fashion and sports fine fragrance brands. We will continue to work in partnership with DKSH to translate the latest trends, such as the current preference for fresh floral-citrus combinations, into commercially viable fragrances for use in personal care and household products."