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Mondelez Removing All Artificial Flavors and Colors From Snack Brands

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In a recent conference, chief growth officer at Mondelez, Mark Clouse, announced a new commitment to remove artificial colors and flavors from their brands by 2020.

Clouse was reported saying that consumers are demanding more from their snacks, and that well-being is the biggest opportunity for growth in the snack industry. Clouse presented that a greater focus on well-being innovation is already impacting their portfolio positively, and reported a goal of targeting 50% of revenue in well-being snacks by 2020.

Mondelez goals for 2020 include:

  • Reduce saturated fat by 10%;
  • Reduce sodium by 10%;
  • Increase whole grains by 25%;
  • Simplify ingredients;
  • Remove artificial colors and flavors; and
  • Execute front-of-pack calorie labeling globally.

Sources

1. www.sensientfoodcolors.com/colorinsight/mondelez-commits-to-removing-artificial-color-by-2020/
2. http://files.shareholder.com/downloads/AMDA-1A8CT3/831203494x0x849769/889CB0E4-A045-45B7-A632-3FBB7647BE5A/MDLZ_-_Barclays_BTS_Consumer_Conference_2015.pdf
3. https://cc.talkpoint.com/barc002/090815b_ae/?entity=17_NB1S48I