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IFF Unveils Rebranding Initiatives

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International Flavors & Fragrances (IFF) recently launched its corporate branding strategy as part of the company's 2020 business strategy.

Along with implementing a strong sustainability strategy, IFF's corporate rebranding plan includes an updated website and mission statement with a refreshed visual aesthetic and tone of voice.

Andreas Fibig, IFF CEO and chairman, says rebranding is the first step towards meeting the company's 2020 business strategy.

Fibig says, "We believe our new brand will resonate with our own people, our customers, our partners and our shareholders, and I see it as a driving force for our business success as we move forward in the future."