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IFF-LMR Wins Award for Sustainable Ingredients for Rose Water Essential

Posted: October 31, 2013

International Flavors & Fragrances Inc. (IFF) has received the Organic Monitor Sustainable Beauty Award for Sustainable Ingredients for a new approach to rose extracts, Rose Water Essential, developed by its naturals ingredients company LMR.

Bernard Toulemonde, general manager of IFF-LMR Naturals, who was at the forefront of this creation said, "It is so gratifying to obtain industry recognition for a product innovation that will also be helpful to consumers. Rose Water Essential uses the rose in the most efficacious way while also adhering to principles of high quality and sustainability. We are very proud to accept this award on behalf of all the people at IFF who work every day to bring innovative and high quality products to the market."

Rose Water Essential, a FiFi Technology Award finalist and sustainable product, contains all of the olfactive molecules of rose petals, combining the elements of rose essence and rose water. Without water; it is an ultra-concentrated alternative to traditional rose water.

"One of the aspects of our corporate sustainability strategy focuses on creating innovative sustainable products for our customers," added Kip Cleverley, Director of Global Sustainability. "Rose Water Essential is a perfect example of a sustainable product that is natural, organically certifiable and eco-efficient."